In this campaign, a trendy restaurant and music venue in New York City requested help with more effectively reaching their target audience, young adults who want to share unique dining experiences with their friends. I created two options for this client, intended to be displayed in subway stations frequented by these target audience members.

Before starting, I researched the market including the audience and potential competitors, then using this research I determined that the audience prefers a botanical and authentic color palette, relatable imagery, and brief typographic content. These mock-up advertisements, and the process behind them, helped this client to better understand how to reach and connect with their audience.